Founder

Formlane was founded by Alex Morgan, an independent brand designer with over a decade of experience in the creative industry. With a background in visual identity, editorial design, and brand systems, Alex creates thoughtful, minimal, and strategic design work that helps brands communicate clearly and stand the test of time.

Beyond client work, Alex develops digital tools and templates used by creatives worldwide. The approach combines precision and intuition, with a strong focus on typography, clarity, and concept-driven design.

Studio

Formlane is a design studio focused on building timeless visual identities for ambitious brands. We create distinctive logos, visual systems, and brand collateral that reflect both where a brand is today and where it’s heading. Every project is approached with clarity, structure, and creative intention.

Alongside client work, Formlane develops tools and resources for creatives, ranging from brand strategy documents to presentation systems and design frameworks. We believe good design should be clear, functional, and meaningful across every touchpoint.

Our services

Strategy

We help you define what your brand stands for through clarity, structure, and sharp positioning laying the foundation for everything visual.

Logo design

Distinctive, timeless logos built on strong concepts and geometric foundations. Designed to be versatile, balanced, and instantly recognizable.

Brand identity

From type to color to system thinking, your visual identity is crafted with intention to reflect your story and stand out across every touchpoint.

Webdesign

Clean, modern and brand-driven websites that bring your identity to life online. Focused on clarity, hierarchy, and user experience.

Collateral

From pitch decks to social templates and brand manuals, we design branded assets that extend your identity and keep things cohesive.

Our process

01

Discovery phase

We start by uncovering the core of your brand—who you are, what you stand for, and who you’re speaking to. Strategy leads the way.

02

Design phase

With clear direction, we explore ideas and build a strong visual foundation—from logo concepts to full identity systems.

03

Delivery

Everything is refined, documented, and delivered with care, from brand guidelines to final files so you’re ready to launch with confidence.